what is creativity to a watchmaker?
I have this thing for watches…I love watches. It has been with me for as long as I can remember. It started with a Mickey Mouse watch, and still today I am fascinated by all the different brands of watches, and even more specifically with the people who create (literally), with their hands, the movements that are inside of these beautiful pieces of art.
To fill this craving for watches I buy watch magazines. A lot of them. And inside are all kinds of photographs of new and old watches, stories of people who collect watches, and the people who create these intricate timepieces. A lot of times the magazines have Q and A’s with the various designers and owners of these watch companies. And the answers always seem to refuel and inspire my imagination.
Just a couple of weeks ago I was reading through one of my favorite magazines…it is called REVOLUTION and this particular issue was devoted to one of my favorite watch brands called Panerai. If you check out Panerai’s website I would recommend reading about their history. It is a great story.
I highlighted a lot in this particular issue of REVOLUTION about Panerai. I found that it related a lot to ministry. And the more I thought about it, the more I realized that it will relate a lot to anyone who desires to be creative. And maybe not just relate but possibly inspire. So I want to write down a couple (2) sections of the ideas and thoughts that were my favorite from the issue...I hope you like them.
[But what was the exact moment when the brand made the jump from military tool to the most exciting watch brand on the planet? The term “flashpoint” refers to the lowest temperature at which a liquid will ignite, causing a massive chemical change. Fittingly, Panerai’s flashpoint from tool to timepiece occurred in the land of its birth, the glorious nation of Italy. Italy has traditionally been a land of engineer-artist who, through imagination and will, transformed functional objects into works of such alluring beauty as to make the gods weep. Because of this unique ability to merge function and design grandeur, Italy is the only place in the world that could have given birth to Panerai.]
[Says Franco Cologni, “The true story behind Panerai is that, one day, Mr. Rupert saw this big watch and asked what it was. He was told that it is an Italian watch called Lumionor.” This was Rupert’s first encounter with Panerai. But already, the magical heroism was alive in Panerai; and now, it seduced the single most powerful man in the luxury watch world and awoke in him a dream. To make his dream a reality, Rupert handpicked a team of three Italians, whose blood Rupert knew resonated with the same creativity encoded in the brand. When asked what appealed to him about the opportunity Rupert provided, Panerai’s CEO Angelo Bonati said, “When I met Johann Rupert for the first time, he told me something remarkable. He said, “I won’t ask you to make business with Panerai, but I ask you to build up a brand.” This was amazing because we had the opportunity to create a brand without having to think about providing results at every instant. This lack of immediate financial pressure created precisely the right environment for us to be creative. Because, from the very beginning, our results were extraordinary.]
If you are willing, I would love to hear how the words of this watchmaker resonated with you.
heart.soul.mind.
kyle diroberts
To fill this craving for watches I buy watch magazines. A lot of them. And inside are all kinds of photographs of new and old watches, stories of people who collect watches, and the people who create these intricate timepieces. A lot of times the magazines have Q and A’s with the various designers and owners of these watch companies. And the answers always seem to refuel and inspire my imagination.
Just a couple of weeks ago I was reading through one of my favorite magazines…it is called REVOLUTION and this particular issue was devoted to one of my favorite watch brands called Panerai. If you check out Panerai’s website I would recommend reading about their history. It is a great story.
I highlighted a lot in this particular issue of REVOLUTION about Panerai. I found that it related a lot to ministry. And the more I thought about it, the more I realized that it will relate a lot to anyone who desires to be creative. And maybe not just relate but possibly inspire. So I want to write down a couple (2) sections of the ideas and thoughts that were my favorite from the issue...I hope you like them.
[But what was the exact moment when the brand made the jump from military tool to the most exciting watch brand on the planet? The term “flashpoint” refers to the lowest temperature at which a liquid will ignite, causing a massive chemical change. Fittingly, Panerai’s flashpoint from tool to timepiece occurred in the land of its birth, the glorious nation of Italy. Italy has traditionally been a land of engineer-artist who, through imagination and will, transformed functional objects into works of such alluring beauty as to make the gods weep. Because of this unique ability to merge function and design grandeur, Italy is the only place in the world that could have given birth to Panerai.]
[Says Franco Cologni, “The true story behind Panerai is that, one day, Mr. Rupert saw this big watch and asked what it was. He was told that it is an Italian watch called Lumionor.” This was Rupert’s first encounter with Panerai. But already, the magical heroism was alive in Panerai; and now, it seduced the single most powerful man in the luxury watch world and awoke in him a dream. To make his dream a reality, Rupert handpicked a team of three Italians, whose blood Rupert knew resonated with the same creativity encoded in the brand. When asked what appealed to him about the opportunity Rupert provided, Panerai’s CEO Angelo Bonati said, “When I met Johann Rupert for the first time, he told me something remarkable. He said, “I won’t ask you to make business with Panerai, but I ask you to build up a brand.” This was amazing because we had the opportunity to create a brand without having to think about providing results at every instant. This lack of immediate financial pressure created precisely the right environment for us to be creative. Because, from the very beginning, our results were extraordinary.]
If you are willing, I would love to hear how the words of this watchmaker resonated with you.
heart.soul.mind.
kyle diroberts
posted by Kyle DiRoberts at 11:27 AM
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